BlaBlaCar : a high growth company

A successful and innovative pan-European start-up, backed by Accel Partners and Index Ventures, in a rapid international growth phase, our HQ are based in Paris and we have international teams in Madrid, Milan, Warsaw, Hamburg, Moscow and London. We are creating an entirely new, people powered, transport network. With dedicated customer service, state of the art web and mobile platforms, and a highly engaged community of users, BlaBlaCar is making road travel fun, money-saving and more efficient. We are always recruiting talented new team members to support our rapid growth.

Being part of the BlaBlaCar team means:

• you will have a positive social impact on the world, as we continue to make road travel smarter and more sustainable
• you will work in a fast-paced environment with a highly agile team of dynamic, hyper-motivated and talented individuals
• you will join a pan-European company, with a real international culture and vision; multi-lingual and highly mobile :)

As an Associate Marketing Manager you will be joining the Marketing & Growth Team in Paris and report to the CRM Manager within the Growth Team. You’ll be joining a very skilled and motivated team of people, who’s goal it is to accelerate BlaBlaCar's growth. As such, the role requires a sharp, analytical mind and an entrepreneurial spirit.

Responsibilities:

You will contribute to make our relational marketing campaigns efficient in terms of conversions and brand image and you'll take part of marketing coordination missions.

International CRM missions:

• Plan CRM campaigns with local teams.
• Coordinate with the local teams to have the materials on time (design & content).
• Monitor the CRM campaigns (delivery, segmentation, A/B tests proposals, coordination & iterations with local teams).
• Analyze & give recommendations to improve KPIs (emailing KPIs and conversions) through the different campaigns done.
• Lead content inspiration according to the different cultures by keeping in mind to make the process scalable
• Assist and help the CRM Manager in the CRM missions to keep on innovating (news watch on: emailing, app push, Landing Pages, Design, etc.)
• Do an analysis of the Retention Marketing next trends

International Marketing Coordination missions:

• Monitor the evolution of BlaBlaCar’s Market Share globally
• Create and develop a news watch tool for the global competition

• Experience in online marketing (6 months minimum)
• Must master the online marketing metrics (CPC, CPL etc…) and business models
• Strong data and analytical skills required
• Strong problem solving skills
• Rigorous and organized
• Full proficiency in Excel
• Ability to work autonomously with tight deadlines
• Ability to work in a multicultural environment and with remote offices
• Fluent in English, French (an additional European language a significant advantage)
• International work or study experience a significant advantage
• Master degree
• Passion for BlaBlaCar and the mission of the company
• Fun & Serious ;)

• Start: JANUARY 2015, for 6 months
• Contract: Internship
• Salary: Depends on profile
• Location: Based in Paris

If you are interested: click on the button & then :

1/ Upload your CV

2/ Answer the questions below in your cover letter that you will upload after your resume

• Questions to answer, in English:
  1. What is your experience with car sharing? (500 characters max)
  2. Why do you wish to join the BlaBlaCar team? (500 characters max)
  3. Why are you right for this role and what can you bring to our team? (500 characters max)
  4. As an Email Marketer, which team do you feel closest to, and why? (400 characters max)
  5. What should the ideal email contain? (500 characters max)
  6. How can we measure the success of an emailing campaign? What are the limitations with A/B testing? (700 characters max)
  Bonus: tell us in a high converting newsletter why you are great & motivated for this position. (html format not compulsory, excel file well designed or word well designed accepted)

Please note, only the following applications will be considered: candidates with a meaningful cover letter, citing SPECIFIC motivation to join our team ; if not your application will not be considered.

All your informations will be kept confidential.