Summary

The Digital Media Manager will work to build Queens’ brand via the internet and other forms of digital media. The position is responsible for creating and managing compelling digital content across media channels such as Queens.edu, mobile, electronic viewbook, email campaigns, social media and video. Using a blend of content development, project management and data analysis and reporting skills, s/he manages the day-to-day operations of Queens’ website and email marketing while providing support for other channels. The successful candidate will be a high-energy professional who can happily manage multiple projects and loves the sense of accomplishment that comes with meeting and beating deadlines while working across functions. Our Digital Media Manager with have his/her pulse on emerging technologies and practices to help take Queens’ digital presence to the next level.

Essential Duties and Responsibilities 

General

• Work with colleagues in marketing and across the university to improve web strategy in alignment with Queens’ strategic plan;
• Take the lead on developing and executing effective digital communication strategies across the Queens.edu (website and mobile), electronic viewbook and email channels;
• Assist and support teammates in executing digital media strategies across online advertising, social media and video;
• Integrate digital media marketing plans with master marketing calendar;
• Create and produce a steady stream of brand-aligned, high-impact visual and written content for Queens.edu and other digital media channels;
• Work with creative services to ensure appropriate digital media assets are created for all marketing campaigns;
• Deploy content across various digital media channels, sometimes playing the lead role and sometimes in a supporting role;
• Collaborate with partners in IT to manage yearly Internet development budget for hosting, development, support, and new digital media projects and/or enhancements;

Website

• Manage day-to-day operation of Queens.edu, including templates, responsive design, dynamic content and text/graphical elements;
• Manage a queue of projects of varying scope and complexity, serving as first point of contact for incoming website requests;
• Understand and apply content strategy to drive search engine optimization (SEO) to improve organic placement of Queens.edu in search engines;
• Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains;
• Work with MCR teammates and internal clients to identify key performance indicators (KPI) and then monitor conversion funnels;
• Troubleshoot content management system, provide first-level technical support and help departments update their web presence as appropriate;
• Communicate project status with internal clients and MCR teammates;
• Collaborate with partners in IT to improve system integration, forms, data standardization and all other technological issues;
• Collaborate with partners in IT to create comprehensive online form strategy to standardize data collection, storage, security and reporting;
• Collaborate with partners in IT to develop new page types for consistency and usefulness as needed;
• Develop (and adhere to) online style guide to support university branding initiatives;
• Create photo galleries, animation and embed video as needed.
• Conduct one-on-one and group training sessions to help campus clients maintain and better utilize Queens.edu;
• Support the execution of the university’s paid search, display, behavioral targeted, and remarketing strategies;

Email

• Lead the development and maintenance of email campaign best practices for the university;
• Develop and execute umbrella email marketing strategy to streamline, standardize and improve outbound email marketing campaigns across university functions that target different university audiences;
• Provide email marketing support for university clients, including advancement, admissions, graduate programs, etc. 
• Lead the university through an evaluation, selection and redeployment of its outbound email marketing solutions;
• Apply discipline in analytics and traffic measurement that enables continuous improvement and conversion gains;

• Assist in content development and maintenance of university Facebook, Instagram, Flickr carousels, LinkedIn, Twitter and YouTube

• Working knowledge of various web content management systems, combined with a demonstrated ability to learn new systems
• Proficiency with common internet technologies including XSLT, HTML/HTML5, CSS, JavaScript
• Familiarity with ASP, XML, JQuery, Quicktime, PHP, .net and relational databases
• Proficient in Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Flash, Fireworks, etc.) and Microsoft Office
• Five or more years of experience producing and managing high-impact web content; directly relevant experience in an agency, business or organization that required managing significant Web projects can offset years of professional experience.
• At least one year of experience shooting and editing video, combined with proficiency in Final Cut Pro or Avid editing systems
• Demonstrated experience working with social media at an organizational level
• Strong writing and story-telling skills
• Familiarity with project documentation protocols for project timelines; purpose and objectives, business requirements, technical specifications and request for proposals. 
• Demonstrated ability to apply best practices in content strategy to positively affect SEO
• Demonstrated analytical skills; ability to interpret data and use it to drive actionable recommendations
• Experience using media management/site analytics tools such as: Google Analytics, WebTrends, Adobe Digital Marketing Suite, Omniture, HitWise, Quantcast.
• Ability to successfully multi-task many projects of various sizes and priorities simultaneously.
• Solid knowledge of the project management lifecycle, including experience leading all phases (initiation, planning, execution, closure, evaluation).
• Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of the organization, including both functional and technical colleagues
• Strong follow-up and follow-through skills with proven ability to deliver projects on time.
• High level of initiative and the ability work independently. Ideal candidates will demonstrate history of taking ownership while going beyond assigned tasks to deliver excellent results.
• Outgoing personality and collaborative spirit required to build and maintain positive working relationships with multiple departments, personalities and vendors.
• Bachelor’s degree (or equivalent combination of education and experience) in related field is preferable.

Physical Requirements (with or without reasonable accommodation)

• Visual Abilities: Read reports, create presentations and use a computer system.
• Hearing: Hear well enough to communicate with co-workers, vendors, and students.
• Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems.
• Mobility: Open files and operate office machines; move between departments and attend meetings across campus.
• Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly.
• Lifting, Pulling, Pushing: Exert up to 50 pounds for force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Work Conditions

• Work in office environment, involving contact with faculty, staff, students, parents, service providers and vendors.
• Work has deadlines, multiple interruptions and may be stressful at times. 

ABOUT QUEENS

Queens University of Charlotte is a student-centered, comprehensive, private university affiliated with the Presbyterian Church (U.S.A.). With a foundation in the liberal arts and a commitment to excellence in education, the university serves the needs of a diverse co-educational student body of 2,200 with a variety of undergraduate and graduate programs. Queens offers students learning experiences through the College of Arts & Sciences, the McColl School of Business, the James L. Knight School of Communication, the Wayland H. Cato, Jr. School of Education, the Presbyterian School of Nursing and the Andrew Blair College of Health and the Hayworth School of Graduate and Continuing Studies. In all of its programs, Queens emphasizes active and collaborative learning, meaningful student-teacher relationships, a creative synthesis of the liberal arts with the world of work, and the value and necessity of lifelong learning. Additional information about Queens University of Charlotte may be found at http://www.queens.edu/Documents/HR/About-Queens.pdf

 Queens University of Charlotte values campus diversity and demonstrates this in campus initiatives; we particularly encourage members of historically under-represented groups to apply. Queens is an equal opportunity employer, completely and firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sexual orientation, sexual identify, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs. Any applicant for employment who needs any reasonable accommodation under the Americans with Disabilities Act should contact the Director of Human Resources 704-337-2297.

Benefits

Queens offers medical, vision and dental insurance, domestic partner benefits, defined contribution retirement plan & supplemental retirement plan, vacation and paid holidays, tuition remission, pet insurance, critical illness insurance, pre-paid legal plan, Queens-paid life insurance, supplemental life insurance, dependent life insurance, accidental death and dismemberment insurance, flexible spending accounts (medical, dependent care, health savings account), sick leave and long-term disability leave, reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), free Levine Center for Wellness & Recreation access.

If this sounds like the right job for you, then use the button below to submit your application. Be prepared to upload a cover letter, resume or CV, and contact information on three professional references. We look forward to reviewing your submission.